In a constantly evolving market, where new competitors and products arise, brands need to be aware of the trending topics, interesting claims and relevant social issues to better connect with their consumers.

To understand what consumers are looking for, it is essential to have knowledge of their lives, feelings and aspirations. A successful way to achieve this is by being virtually present in their everyday lives and offering them a digital platform through which they can share their personal opinions, interests and experiences.

Having knowledge on wider sociocultural topics is significant as they affect consumer choices and can possibly trigger changes in their consumption habits. Though that, brands can receive ideas for relevant claims, new products and offerings that can help them create a point of differentiation in the market.

Getting descriptions of consumer moments is important but living with them allows different types of results. Real-life situations are a tremendous opportunity for brands to identify occasions of interest to support and expand their market presence. The offered result is the improvement of the brand's position in the market and the promotion of the offer in a consumer-friendly language.

Ethnographic Trends by Truberries are not just descriptive reports of the current market status.

They are insightful presentations that offer valuable knowledge of consumer behavior presenting the market from the consumer’s point of view. They offer the ability to be in constant dialogue with the market and stay in touch with consumer needs, facilitating idea generation towards a more relevant and competitive offer.

If you would like to learn more about the Ethnographic trends, please send us an email at info@truberries.com