We offer research coordination services; solutions to improve efficiencies in market research processes;meta-analysis; trend reports.
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Get answers based on facts and guidance for successful brand growth; Customer Journey programmes; Market Landscape Programmes
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We generate ground-breaking ideas to help you early shape the future. Taking into account cross-category challenges and opportunities.
More- Group discussions
- Mini groups
- Peer group discussions
- Focus Groups
- In-depth interviews
- Paired interviews
- Conflict interviews
- Friendship interviews
- Telephone/Skype depth interviews
- Online chatroom
- Online forum
- Consumer diaries
- Developmental focus groups
- Co-creation sessions
- Expert workshops
- Multi-level discussions
- Ethnographic sessions
- Ethnographic interview
- Web-based ethnographic assessment
- Online ethnographies
- Accompanied shopping interviews
- In-store Observations
- Silent interviews
- Face-to-face interviews C.A.P.I. (street interviews, central location interviews, home interviews, in-store interviews, exit interviews etc)
- Telephone interviews (C.A.T.I.)
- Web-based interviews (C.A.W.I.)
- Observation-based assessments (in-store behaviour, in-store movement)
- Observation and assessment of online behaviour
- Analysis of photographic material
Packaging materials and label, name analysis, communication material
Collecting and organizing existing information, using a variety of sources as Trend Reports, Statistics, Surveys. Establishing a context of information, without Primary Research implementation.
- Preparation of White Papers, in order to facilitate the Client Organizations to absorb big quantities of data in easy-to-handle, smart summaries.
- Design of Blue Papers, so as to initiate new methodological approaches, based on cumulative Systems’ experience.
- Insight-driven reports, using internal Truberries workshops, so as to maximize value out of existing knowledge.
- Creative development (concept creation, product innovation, communication development etc)
- Problem-solving sessions
- Strategic analysis
- Brand Repositioning
- Special targets in forum/event
We have extensive experience in revealing consumer feelings, inner conflicts or less conscious needs that would never be expressed as an answer in a direct question. By facilitating expression through images, collages, story-telling and metaphors, we can surpass barriers of rationalization, by avoiding to get just descriptive information in the issues that we explore.
By building spontaneous or theme-based contexts and by asking consumers to find the relative position of each brand or stimulus, we can end up identifying dynamics, over which conceptual mapping can be created. Goals can be easily set within the clients' teams, based on desired brand movement across time, over the mapping and upcoming brand position.
Pre-tasking has proved a precious stage that maximizes fieldwork’s potential. Our experience shows that consumer pre-tasks are successfully delivering value when they are a/inspiring, b/well-thought and precise, c/problem-defined, d/easy to carry.
Unleash a group’s mental capabilities by using creative techniques, implemented by a team of experienced Creative Researchers and Consumers. Discover more in our Creative Intelligence Platform, the Open-Squared.
By combining the power of spontaneous connotations with the outcome of stimuli-based exploration, we can assess the potential of a brand in expanding in new (existing or not) categories. Brand equity analysis and brand USP analysis consist the context into which we evaluate all the above collected information.
Explore attractiveness of your product offer, from the eyes of the consumers, based on one single usage occasion or by placing the new product in consumer lives, for a number of days. Discover the unique power of the Truberries team in revealing truths, with the use of our mobile tool, insPEERation: a team experience of more than 400 product tests in FMCG and other categories guarantees that all crucial details that might be sourced by the nature of your product can be taken early into consideration. Our expertise covers taste tests, sniff tests, range optimization investigations etc.
Assess potential of a new concept, by deeply unfolding not only what goes well or what blocks its potential, but also how to surpass the barriers: by rephrasing the concept or by discovering side insights, or even by making the most out of the potential of your brand.
Find our unique techniques to uncover the hidden potential of a packaging: our graphic designers come to prepare the appropriate visual formats (shelves etc) in case of such need, our team of Semioticians work behind consumer wording, to decode the visual’s symbolic power to allocate meanings. Truberries quant team has heavy experience in tailor-made analyses and this guarantees that the client has invested to much more than just database benchmarks.
Learn what is the contribution of each element of your brand’s mix, in a unique quantitative design that sorts out actionable results. Elements that are poor in delivering the intended value are analysed based on brand purpose and consumer core needs, so as to identify priorities for quick improvement.
Assess your launch at an early stage, in order to understand how to correct the proposition sides of poor performance early, while reinforcing what works well. Find out the core target and the targets of opportunity, as well as what is the easiest and most efficient way to approach them.
Discover the optimum price for your new product in the market with the use of Price Sensitivity Measurement, through shelf measurements or by estimating consumer intention to increase/decrease volume purchased in a given period of time. Study the price thresholds to measure lost opportunity for more profit or possibility to convert profit to revenue. In combination with Semiotics or compact Qualitative research investigation, we can deliver a holistic understanding on what lies behind consumer intolerance.
A quantitative analysis that reveals your brands’ targets and potential among their Source of business, as well as the relative importance of each of your portfolio brands in delivering profit and growth in your company. Brand health and category health are taken into consideration in order to define Future Growth potential per brand, per segment and/or per target.
Ensure a consistently high end experience among your customers in all touchpoints where your customers receive services. Our modern methods and technology-based approaches guarantee quick and reliable results, correct targeting, automated reporting, statistical analysis and deep understanding of customer drivers behind the expressed satisfaction levels.
Ensure a consistently high end experience among your customers in online and offline retail environments, by clarifying objectives, training employees, measuring impact of the above in turning behaviour in favour of more engaging and satisfying customer experiences.
Discover ways to measure and increase Customer Loyalty; gain reliable info on the power of specific stimuli in building engagement and equity values.
Explore all the dynamics before the selling process, during the selling process and after the selling process. Discover all parameters that matter and how they actually influence your brand’s value at the P.O.S. Build a competitive advantage in terms of purchase equity.
Acquire a true map of the market, based on key consumption behaviours and the critical factors that facilitate prioritization and action. Discover how the power of Statistical Analysis can be combined with ethnographic investigation, to enliven opportunities and make segments speak.
Deep dive into your corporate brand’s potential and identify best opportunities to address based on societal needs. Evaluate now strategy and actions taken up to now and design next steps based on consumer perceptions and impressions.
Partner with Truberries to early identify trends in neo-poverty segments, neo-poverty culture and how the social trends impact the chance of new products, thus defining the rules of communication for the upcoming years.