Running the Open-Squared tool by Truberries was an exciting knowledge and creativity experience, with a high value deliverable: 17 in-store activation ideas have been delivered by Truberries, in detailed description, projected in a strategic mapping; with a full rationale on how and why to use them in-store. The deliverable was beyond a research report, it was a comprehensive collection of ideas that was ready-to-go for implementation.
Truberries team has a rich experience in identifying what is meaningful to consumers and how it can be emotionalised, in order to design a successful BTL Strategy, that drives business results.
Aggeliki Kazantzidi, Brand Activation Lead, Greece & Balkans, Johnson & Johnson Consumer
I have been working with Truberries, in the context of important, and often rather complex, strategic research projects.
I really appreciate their strong skills in designing tailor-made research projects, that blend effectively together a mix of research methods, to address every issue in a holistic perspective. They have an advanced ability to investigate and analyse sophisticated concepts, as well as synthesize qualitative & quantitative results into an integrated and insightful story.
Truberries is a team that combines advanced technical research skills with genuine passion, curiosity and ability to understand the core of my business challenges – and this makes them a delight to work with!
Elena Bozoni, Insights Manager, Vodafone Greece
Through Truberries’ tool MyLand, for the first time we were able to understand our category’s sales trends, in a hands-on way: they have translated what consumers actually think and see into measurable results, weighted by sales data!
The entire rationale impressed us, and it most certainly raised our attention about where our brands stand and where to find new growth openings in our core business.
With the help of MyLand, we have already taken decisive steps, in order to grab lucrative opportunities for our brand portfolio.
It’s undoubtedly a methodology that we can rely on it for all our upcoming business decisions, such as creation of product claims, or even positioning optimization and new launches.
Elia Baima, Marketing Director, Delta Foods S.A.
From 2012 up to now, I have had the pleasure to repeatedly work with Truberries for consumer insights and branding projects. Truberries have worked in 10+ different markets of Europe, Middle East and Asia. Especially the way they deal with Quantitative Research Learnings and their ability for smart methodological designs were crucial for the value they have delivered to us and the way they helped us visualize next Actions. I was impressed by the way they absorb consumer knowledge and create insights, combining existing information and brand context. The team’s exposure to international and multicultural business environment as well as their thorough knowledge of the tobacco category makes this agency an important business partner for us: they offer both advice and guidance in every project delivered. They truly care to make value for the brand team they work for. Beyond their passion on driving performance, they are impressively proactive, always finding ways to deliver maximum value. The blend of experience, cross-cultural knowledge and responsibility as well as the depth of their strategic thinking renders them a quite different and reliable Insights Agency; their energy, excitement and tireless creativity is a unique asset. I am happy to see that Truberries is growing, while still maintaining the qualities that I have seen from the start.
Reinhard Vogel, JTI Headquarters, Geneva
